Preview

Five rebuilt sites, against what the business has today

Every change from this week is in these: the trust bar with stars and years, pill buttons, the reviews wall with real reviewer names, a three-step process, an About us section, the editorial areas block, the substantive niche content, and five demand-led articles on an Advice subpage.

Their site today · what the owner has now Our v1 · the first template Our v2 · this week's build Postcard · what lands on the doormat

Willow & Oak

Tree surgery · Nailsworth · 5.0 from 85 Google reviews · trading since 2016

Verified gap: the homepage is still titled "Home", which is what Google prints as the blue link. Re-verified 2026-08-07, it holds.

Willow & Oak's current website
Their site todaywillowandoak.co.ukReal photography and a decent site. The gap here is narrow and technical, which is why the card claims only the title tag.
Our first template build
Our v1First templateWhere we were before this week. Compare the hero, the trust treatment and the review section.
Our new build
Our v2This week's buildFull-bleed hero, trust bar, pill buttons, named reviews.
Open the live preview →  ·  See the Advice section →
Postcard front
PostcardFront AGold treatment.
Postcard front B
PostcardFront BPine green gradient, no top rule.
Postcard back
PostcardBackQR to the preview. No ratings or review counts in print: numbers go stale between printing and landing.

Moe's Group

Landscaping, mowing and tree work · Stonehouse

Verified gap: at 375px the site has 712px of horizontal overflow, six containers locked at 980px, and no tappable phone number. Measured by hand in a real browser, not headless.

Moe's Group current website
Their site todaymoesgroup.co.ukA desktop-only Wix layout. On a phone it is pinch-and-zoom and the number cannot be tapped.
Our first template build
Our v1First template
Our new build
Our v2This week's buildThree trades handled in one services grid.
Open the live preview →
Postcard front
PostcardFront A
Postcard front B
PostcardFront B
Postcard back
PostcardBack

Cheltenham Tree Services

Tree surgery · Cheltenham · ARB Approved Contractor · over 30 years

No postcard yet. This lead has no verified site-wide gap on record, so there is nothing honest to print. The site build stands on its own as a demonstration.

Their current website
Their site todaychelt-trees.com
Our new build
Our v2This week's buildOnly one usable photograph existed, so the work gallery was refused by the gate rather than padded out.
Open the live preview →

Greaterscapes

Landscaping · Stroud · over 20 years · 65 Google reviews

No postcard yet. No verified site-wide gap, and no review quotes harvested, so the review section shows the verifiable numbers and points at Google rather than inventing quotes.

Their current website
Their site todaygreaterscaping.co.ukA 199-word site. The hardest kind to write from, and the best test of the copy rules.
Our new build
Our v2This week's build
Open the live preview →

KJP Fencing

Fencing · Cheltenham and Gloucester

No postcard yet. Their own photographs were 430px banner strips, unusable at any size, so the hero is generated and the footer says so. The gallery was refused on the generated flag: computer imagery can never pose as their portfolio.

Their current website
Their site todayfencingcheltenham.co.uk
Our new build
Our v2This week's buildWebsite testimonials labelled "Customer testimonial", never with the Google mark.
Open the live preview →  ·  Fencing advice articles →
Why three of the five have no postcard. A card only gets printed where there is a verified, durable, site-wide fault we can name honestly. Three of these firms do not have one. That is the system working: this week a checker bug was found that had been reading only the homepage and calling it the whole site, and two cards that claimed "no way to contact you" turned out to be false. Both were withdrawn and their PDFs destroyed. Nothing has ever been posted.